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    • December 15, 2021

    Verano: We Say Yes

    Verano Logo

    Allow us to reintroduce ourselves

    At Verano, we have always rejected the notion of impossible. We’ve consistently challenged ourselves to stand above industry norms, forging our own path to excellence since our inception almost 5 years ago. That dedication to innovation, obsession with quality, and hunger to be better than the status quo is felt by every Verano employee and enthusiast across our 5 award-winning in-house brands, from our elite cultivators in 12 state-of-the-art cultivation facilities, to our budtenders in 90+ retail locations, to the untold thousands of people who look to our products to soothe, delight, and heal. 

    We have no intention of slowing down. Intuition and experience, however, have taught us the value in reflection. So, we’ve taken some time to think about how we can apply the wisdom we’ve gleaned towards a more authentic expression of our identity—and a more conscious, more prosperous future for cannabis.

    We’d like to start by reintroducing ourselves:

    We’re Verano, and We Say Yes.

    Activated by cannabis curiosity, our fascination is contagious. We can’t help but spread our boundless enthusiasm with everyone we meet. In this volatile, uncertain world with closely guarded gates and decades of fear-led messaging telling us no, we are resolutely dedicated to the ambitious exploration and evangelization of yes.

    Yes, all are welcome here. Yes, legal relief is available. Yes, there is a strain that can soothe you, delight you, elevate you… and yes, our product really is that good. Yes, cannabis can and should be better—and do better—and yes, we can make this industry work for all of us. 

    We say yes, and we invite you to join us.

    A website that puts you first

    We’ve completely reconstructed our website to better meet our curious consumers where they’re at. Whether you’re a cannabis newcomer or a connoisseur, you’ll find warmth, knowledge, and guidance in our new digital home. Stay tuned: we’ll be sharing top-tier education regularly, making our team’s rich repository of insights available to all. 

    A fresh vision for cannabis

    We say yes to lavishing our customers with the best of the best, and we unsparingly pour the same level of energy into every detail of our presentation. Our new visual identity is no exception. We’re deliberately stepping aside from what’s expected to lean into what’s authentic: reflecting our belief that there is luxury in simplicity, our visuals evoke a feeling of self-assured energy that’s greater than the sum of its parts. Our logo proclaims our name and our claim to fame: truly excellent flower. You’ll see sharp, crisp, confident typography that speaks to our courageous dynamism and expertise; a core electric blue color inspired by our electric cannabis curiosity; and photography that embraces every single person who wants to join us on our journey. 

    At Verano, we have come this far by staying true to ourselves, so it feels right to own our story—to share our ardent devotion to quality cannabis in words and imagery that ring true. Thank you for joining us on this ongoing adventure, and for inspiring our evolution. 

    Thank you for saying yes to Verano. Let’s go.

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    We Say Yes.
    Proving that cannabis can and should be better.

    Website content is not intended as medical advice. The information provided is meant to encourage cannabis education, not replace direct patient-healthcare professional relationships. Always consult your primary care physician or other healthcare provider prior to using cannabis products for treatment of a medical condition.

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